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商務(wù)對話實(shí)戰(zhàn)之營銷策略篇

時間:2023-05-04 19:01:03 商務(wù)英語 我要投稿
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商務(wù)對話實(shí)戰(zhàn)之營銷策略篇

英:

  In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.

商務(wù)對話實(shí)戰(zhàn)之營銷策略篇

 Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?

  Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells

  ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.

  Tanya: I assume we don’t need to worry about creating a need, with summer almost here.

  Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?

  Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30?

  Carla: Uh, let’s see ... okay with me.

  中:

  在這一對話中,Tanya Nichols是一家冰淇淋制造公司的業(yè)主,她正在和他的營銷經(jīng)理Carla Hutchison談?wù)撘环N新產(chǎn)品的營銷策略。

  Tanya: Carla,你對我們新的冰激凌三明治有什么營銷計(jì)劃嗎?

 Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?

  Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice

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