喬布斯的演講技巧

　　Anyone who is watched the Steve Job’s keynote, will tell you, he is one of the most extraordinary speakers and cooperators in America.

　　但凡看過Steve Jobs的主題演講的人都覺得，他是全美最棒的演說家，最了不起的合作伙伴。

　　-Who does the best job of that in the world?

　　-這個行當(dāng)里誰最牛?

　　Well, most presenter simply convey information, Jobs inspires.

　　多數(shù)演講者只是簡單地傳達信息，喬布斯的演講卻能點燃激情。

　　I'm Camine Gallo. And today I'll walk you to several key techniques that Steve Jobs uses to electrify his audience, the relevants you can adopt for your very next presentation.

　　我是卡邁恩·加洛，今天我將帶領(lǐng)你們領(lǐng)略喬布斯的演講藝術(shù)，教您如何在演講中化腐朽為神奇。

　　-Welcome to Mac world 2008. We got some great stuffs for you.

　　-歡迎來到2008蘋果大會 今天要給大家?guī)�來非同凡響的新產(chǎn)品

　　-There's clearly something in the air today.

　　-有沒有感受到它們的"小宇宙"即將爆發(fā)?

　　With those words Jobs open Mac Pro 2008, setting the theme for his presentation and hitting the major announcement of the day by launching the ultra thin Mac book air. Whether it's the notebook or the Iphone, Jobs unveils a single headline that set the theme.

　　喬布斯開場的寥寥幾句就揭示了大會主題 營造出了Mac book air的發(fā)布氛圍。不管是發(fā)布Mac book還是iPhone 喬布斯只用簡單的一句話就點明了主題——

　　-Today Apple is going to reinvents the phone.

　　-今天 蘋果將掀起一場手機革命!

　　Once you identify a theme, make sure it’s clear and consistent throughout the presentation. Think of a staff meeting as a presentation. So let's say your sales manager introducing a new software tool that helps your team generate track and share sales leads. You might kick off a meeting this way: Good Morning! Thanks for coming. I know you'll be really excited about this. Today we'll make it easier for you to make a quota. That's the headline: easier to make a quota. It's memorable, and it sets the direction for the rest of the meeting. It gives your audience a reason to listen.

　　一旦你確立演講主題，整個演講就要清晰地圍繞這個主題來展開。例如，要在員工大會上推廣一款追蹤銷售數(shù)據(jù)的軟件。你可以這樣開場:早上好，感謝大家參加會議。我知道大家都很期待，讓我們直奔主題：如何輕松完成工作配額。如何完成工作配額，這個主題令人印象深刻。而且接下來怎么說一目了然 相信聽眾會非常樂意傾聽下去。

　　-I got four things I'd like to talk about with you today. So let's get started. Steve Jobs always provides an outline for his presentation and then verbally opens and closes each section with clear transition and between. Here's an example.

　　-今天我有4項成果要與大家分享...演講開始 喬布斯列出一個大綱，并明確告訴聽眾每個部分何時開始，何時結(jié)束。例如：

　　-So that's time capsule, a perfect companion to leopard.

　　-這就是Time Capsule，完美的系統(tǒng)伴侶。

　　-And that's the first thing I wanna share with you this morning.

　　-這是我要發(fā)布的第一款產(chǎn)品。

　　The point is, make it easy for your listeners to follow your story. Your outline will serves as guide post along the way. You also know that during his presentation Jobs uses words like "extraordinary", "amazing" and "cool". He is passionate, enthusiastic and it shows.

　　為了讓聽眾不會半路跟丟，大綱會是一個不錯的選擇。它就像路標(biāo)指引著聽眾緊跟你的步伐。在喬布斯的演講中，你還會聽到這樣一些詞:非同凡響、華麗麗、酷畢了。這些詞匯充分展現(xiàn)了他的興奮與激動。

　　-Incredible, unbelievable, awesome, extraordinary year for Apple.

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