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商場活動運動廣播稿
導語：“促銷”是指短期的宣傳行為，目的是鼓勵購買的積極性，或宣傳一種產(chǎn)品，提供一種服務(wù)。以下是小編整理商場活動運動廣播稿的資料，歡迎閱讀參考。
商場促銷活動策劃書一
“促銷”是指短期的宣傳行為，目的是鼓勵購買的積極性，或宣傳一種產(chǎn)品，提供一種服務(wù)。在零售業(yè)中促銷活動是購物中心、廣場、百貨商場策劃出的主動自我推銷的一種方式，除用以吸引人流，還可以塑造企業(yè)、商場的形象。
一、工作職責
1、企劃部經(jīng)理：本著擴大公司銷售額的目的，負責協(xié)助和指導所有對于達成公司預期銷售和毛利有幫助的促銷工作。
2、宣傳主管：負責本公司各種對外、對內(nèi)宣傳廣告工作及種展覽活動的計劃和執(zhí)行。
3、裝飾主管：負責商場內(nèi)外各櫥窗和促銷場地的裝飾，制作SIGN和POP。
4、特別活動員：按照公司的促銷策略、組織、計劃、實施各種特別活動。
二、促銷的時間及主題
一月份;元旦迎新活動、新春大優(yōu)惠、春節(jié)禮品展、除舊迎新活動、結(jié)婚用品、禮品展、年終獎金優(yōu)惠購物計劃、旅游商品展銷。
二月份：年貨展銷、情人節(jié)活動、元宵節(jié)活動、歡樂寒假、寒假電腦產(chǎn)品展銷、開學用品展銷、玩具商品展銷、家電產(chǎn)品展銷。
三月份：春季服裝展、春游燒烤商品展、春游用品展、換季商品清倉特價周、“三八婦女節(jié)”婦女商品展銷。
四月份：清明節(jié)學生效游食品節(jié)、化妝品展銷會、禮品展。
五月份：勞動節(jié)(5/1)活動、夏裝上市、清涼夏季家電產(chǎn)品節(jié)、母親節(jié)商品展銷及活動、端午節(jié)商品展銷及活動。
六月份;兒童節(jié)(6/1)服裝、玩具、食品展銷及活動、考前補品展銷、考前用品展銷、飲料類商品展銷、夏季服裝節(jié)、護膚防曬用品聯(lián)展、熱帶水果節(jié)。
七月份：歡樂署假趣味競賽、商品展銷、暑假自助旅游用品展、父親節(jié)禮品展銷、COOL在七月冰激凌聯(lián)合促銷、暑假電腦促銷活動。
八月份：夏末服飾清貨降價、升學用品展銷。
九月份：中秋節(jié)禮品展銷、教師節(jié)、敬老禮品展銷、秋裝上市、夏裝清貨。
十月份：運動服裝、用品聯(lián)合熱賣、秋季美食街、大閘蟹促銷活動、金秋水果禮品展、國慶節(jié)旅游產(chǎn)品展、重陽節(jié)登山商品展、入冬家庭用品展、羊絨制品展。
十一月份：冬季服裝展、火鍋節(jié)、護膚品促銷活動、烤肉節(jié)。
十二月份：保暖御寒用品展銷、冬令進補火鍋節(jié)、圣誕節(jié)禮品飾品展銷、歲末迎春商品展。
三、如何策劃購物中心、百貨商場、超級市場的形象促銷
(一)主題活動：主題活動的目的主要是提升整個店鋪的形象和氣氛，或提高某種商品的短期銷量。
(二)公益活動：公益活動一般在商場所在的社區(qū)參與社區(qū)的建設(shè)或其它活動。此活動一般是非盈利性的，但可增強商場的親和力，保持商場在社區(qū)居民中良好的社會形象。
四、如何成功策劃購物中心、百貨商場內(nèi)的商業(yè)促銷活動
1、新品上架
2、限時特價銷售
3、派送贈品
4、贈送包裝
5、加量包裝
6、抽獎活動
7、積分卡或積點兌換
8、返還和優(yōu)惠券
9、系列商品展銷
10、以舊換新
11、公司內(nèi)部銷售競賽
五、把握時機商場、購物中心做促銷活動，策劃為先，最重要的是宣傳與推廣
促銷的基本目的是要提升業(yè)績，樹立商場的價格形象，鞏固老顧客對商場的忠誠度，開發(fā)新的顧客，增加市場的占有率。有效的宣傳媒體通常有以下幾種。
1、電視
優(yōu)點：直接、快速、范圍廣、動態(tài)畫面且色彩清楚。
缺點：廣告制作耗時，顧客可選擇的電視臺較多，被顧客觀看的概率較低。
廣告費用高，出現(xiàn)的頻率較少而且時間短。電視廣告有一定的時段差異，除黃金時段外，其它時段效果差。
注意事項：區(qū)域性促銷不宜做全國廣告，可嘗試在地方臺做廣告。若不是大型活動，不必做電視廣告。
2、廣播電臺
優(yōu)點：收聽廣播不受地點限制，廣告到達率高。廣告費用較低。廣告內(nèi)容更改容易，只須更改錄音既可。制作主題明確，對象易掌握。廣播電臺大部分為地區(qū)性的，可以根據(jù)地區(qū)性顧客的實際情況作促銷宣傳。
缺點：廣播電臺廣告被收聽的幾率相對較低。沒有影像，無法把產(chǎn)品的包裝或外觀傳給顧客。有區(qū)域性不能小滿足大型活動的需要。
注意事項：事先了解節(jié)目收聽的對象，找到合適的顧客群廣告才有效果�？衫秒娕_不同的區(qū)域功能，做不同的促銷廣告。
3、報紙
優(yōu)點：包裝版面可調(diào)整控制，可根據(jù)廣告費用預算來選擇報紙的種類及版面。廣告內(nèi)容、設(shè)計更改容易，機動性大、報紙普及率高而且報紙廣告較為經(jīng)濟、文字的.表達、描述彈性大有足夠的空間。
缺點：報紙紙質(zhì)較差，且彩色排版效果不佳，影響到刊登的品質(zhì)及公司的形象。如沒有安排到好的版面，很難引起閱報者的重視，廣告效果差。
注意事項：報紙廣告的商品內(nèi)容或主題內(nèi)容必須精挑細選，才能吸引顧客來店購買。報紙稿的審稿必須仔細。
4、雜志
雜志廣告的保有期限長，廣告延續(xù)效果好。雜志的分類和讀者群的分類也很明確。除了刊登介紹公司形象的廣告外，一般商場不適合在雜志上做廣告。
5、戶外廣告
優(yōu)點：字體顯眼明了，圖案簡單鮮明。可裝設(shè)霓虹燈或射燈，增加夜間的廣告效果。
百貨商場促銷活動方案3篇活動方案缺點：是到臺風、暴雨需要檢修，增加后期的維護費用。
注意事項：板材質(zhì)量好壞，須事先考慮預計使用的年限。
6、交通車廣告
定點定時出現(xiàn)，對某部分人接觸率很高。車站人潮集中，廣告效果好�？衫密噧�(nèi)的椅套、燈箱、外車體做廣告。交通車廣告有一定的成效，但須注意字體要大，且較合開幕或大規(guī)模促銷活動，小活動不必做此廣告。
7、夾報
優(yōu)點：可將信息有效的傳遞給訂報者，可根據(jù)目標商圈搜作夾服，以達到掌握商圈顧客的目的。可依據(jù)報紙性質(zhì)的不同，來選擇夾報的報紙。
缺點：夾報時間大都在深夜，必須派人監(jiān)督。夾報的對象、年齡層、客戶層較復雜，較特殊的促銷活動要事先考慮是否有效。
8、快訊DM(DirectMail)
優(yōu)點：主題明確、DM內(nèi)容印制精美、商品豐富可看性高，可以配合附送優(yōu)惠券等。
缺點：現(xiàn)在的DM泛濫，顧客收到后可能不會翻閱或收到后隨手扔掉。
六、購物中心、百貨商場、超級市場如何策劃供應(yīng)商的促銷活動
1、采購提前二周確定DM品項。
采購應(yīng)在二周前就與供應(yīng)商接觸，對本期DM商品的價格和數(shù)量進行洽談，以確定DM商品輸入電腦并做變價動作。
2、企劃部在采購人員確定DM商品后，到樓面收取樣品進行拍照。
DM商品如屬新產(chǎn)品，則需采購人員通知供應(yīng)商攜帶樣品前來拍照，并于制作過程中添入價格欄目;如屬特價商品，則需有明顯標志，最后打出本期DM之初稿。
3、初稿完成后，采購人員應(yīng)認真仔細核對DM初稿，如有變化或差異應(yīng)迅速更正，最后確定初稿并交企劃部彩印。
4、當DM完成彩印后，通過郵遞或分發(fā)等方式，傳遞到消費者手中。樓面工作人員應(yīng)到電腦部領(lǐng)取快訊清單，熟記下期DM商品。
5、樓面人員按DM清單做出端架計劃時，需遵循以下幾項原則：
A、商品相近原則;
B、整體規(guī)劃原則;
C、最大銷售額原則。
6、樓面人員核實DM商品的訂單及到貨情況，查看訂貨量是否充足，如貨量少時，則可暫時將幾個商品并作一個端架陳列;貨量多時，則可做退貨。
樓面人員到企劃部POP卡：POP卡是指商場為促進銷售的廣告，也稱銷售時點廣告。凡是店內(nèi)提供商品與服務(wù)信息的廣告、指示牌、引導等標志都可以稱為POP廣告。POP卡是介紹DM商品品名、價格且懸掛于貨架旁的廣告紙，它具有強烈的視覺效果，可刺激消費購買欲望。
7、更換端架：時間為此期DM的前一天下午18：00到晚22：00，更換步驟如下：
A、首先撤掉端架所陳列的上期DM商品，將其補充到貨架，使排面豐滿、多余商品分箱裝好，上庫存區(qū)，填寫庫存單的品名、數(shù)量以便補貨;
B、清潔空端架，及時將新DM商品拖到空端架位前，此時不能影響現(xiàn)場銷售、堵塞通道，商品陳列應(yīng)齊肩高，陳列時要保持周邊區(qū)域的衛(wèi)生并及時清除空紙殼等雜物;
C、所有新DM商品的陳列應(yīng)在快訊前一天22：00前逐一完成;
D、撤除上期DM快訊商品POP卡和價簽，不能有遺漏。
E、更換新DM商品和POP卡和價簽。
8、新DM生效當天，樓面人員逐一檢查新DM商品的電腦售價與DM宣傳單、POP卡是否一致，如有錯誤，立即做電腦更正。
9、為方便消費者咨詢及加快收銀速度，客服員與收銀員應(yīng)熟記新DM商品，樓面人員檢查上期DM商品價簽是否恢復原價。
10、新DM商品的銷售。
商場促銷活動策劃書二
一、促銷目的
以中秋月餅的消費來帶動賣場的銷售，以賣場的形象激活月餅的銷售。預計日均銷量在促銷期間增長10%—20%。
二、促銷內(nèi)容
1、買中秋月餅送可口可樂
買90元以上中秋月餅送355ML可口可樂2聽。(價值3.6元)
買200元以上中秋月餅送1250ML可口可樂2瓶。(價值9.2元)
買300元以上中秋月餅送2000ML可口可樂2瓶。(價值13.6元)
2、禮籃：分別為298元、198元、98元三個檔次。
298元禮籃：七星香煙+加州樂事+價值80元中秋月餅+腦白金
198元禮籃：雙喜香煙+豐收干紅+價值60元中秋月餅+腦輕松
98元禮籃：價值40元中秋月餅+ 20元茶葉+加州西梅
3、在促銷期間(9、3——9、12)，在賣場凡購滿300元者，均可獲贈一盒精美月餅(價值20元/盒)。
商場促銷活動策劃方案策劃書 策劃方案4、在9月10日的“教師節(jié)”，進行面向教師的促銷：凡9月9—10日兩天在**購物與消費的教師，憑教師證可領(lǐng)取一份精美月餅或禮品(價值20元左右的)。
三、整合促銷
1、媒體
在音樂交通頻道，隔天滾動播出促銷廣告，時間8、17—9、12，每天播出16次，15秒/次。
2、購物指南
在9、1——9、13的“購物指南”上，積極推出各類的促銷信息。
3、店內(nèi)廣播
從賣場的上午開業(yè)到打烊，每隔兩個小時就播一次相關(guān)促銷信息的廣播。
4、賣場布置
(1)場外
a、在免費寄包柜的上方，制作中秋宣傳;
b、在防護架上，對墻柱進行包裝，貼一些節(jié)日的彩頁來造勢;
c、在廣場，有可能的可懸掛汽球，拉豎幅;
d、在入口，掛“**購物廣場 禧中秋”的橫幅。
(2)場內(nèi)
a、在主通道，斜坡的墻上，用自貼紙等來裝飾增強節(jié)日的氣氛;
b、整個賣場的上空，懸掛可口可樂公司提供的掛旗;
c、在月餅區(qū)，背景與兩個柱上布“千禧月 送好禮”的宣傳;兩邊貼上可口可樂的促銷宣傳;
d、月餅區(qū)的上空掛大紅燈籠。
5、其他支持
保健品進行讓利15%的特價銷售。
團體購滿3000元或購買月餅數(shù)量達20盒，可享受免費送貨。
四、促銷費用
媒體廣告費：1、2萬元
可口可樂系列贈品：6萬
場內(nèi)、場外的布置費：0、6萬
月餅費用：6萬
共計：13、8萬人民幣
五、具體作業(yè)
1、交通頻道的15秒廣告，由公司委托**廣告制作，在廣告合同中應(yīng)當明確不同階段的`廣告內(nèi)容;預定在8月報16日完成。(面試網(wǎng) )
2、購物指南由采購部負責擬出商品清單，市場部負責與**晚報印刷廠聯(lián)系制作;具體見該期的制作時間安排。
3、場內(nèi)廣播的廣播稿由市場部來提供，共三份促銷廣播稿，每份均應(yīng)提前兩天交到廣播室。
4、場內(nèi)、外布置的具體設(shè)計應(yīng)市場部、美工組負責，公司可以制作的，由美工組負責，無能力制作的，由美工組聯(lián)系外單位制作，最終的布置由美工組來完成。行政部做好采購協(xié)調(diào)工作;預定場內(nèi)布置在8月18日完成。
5、采購部負責引進月餅廠家，每個廠家收取500元以上的促銷費。同時負責制訂月餅價格及市場調(diào)查計劃，在8月5日前完成相關(guān)計劃。
6、工程部安排人員負責對現(xiàn)場相關(guān)電源安排及燈光的安裝，要求于8月10日前完成。
7、防損部負責賣場防損及防盜工作。
8、生鮮部負責自制精美月餅的制作。
六、注意事項
1、若場外促銷的布置與市容委在協(xié)調(diào)上有困難的，場外就僅選擇在免費寄包柜的上方，制作中秋宣傳;
2、若在交通頻道上的宣傳不能達到效果時，可選擇在報紙等其他媒體上進行補充宣傳;
3、市場部應(yīng)進行嚴格的跟蹤，對出現(xiàn)的任何異樣及時進行糾正。
延伸閱讀（英語版）：
"Promotion" refers to the short term publicity behavior, which aims to encourage the enthusiasm of purchase or promote a product to provide a service. In retail sales promotion activity is a kind of self-promotion of shopping center, square and department store, which can be used to attract people and also shape the image of enterprises and shopping malls.
1. Job responsibilities
1. Planning department manager: in line with the purpose of expanding the sales of the company, I shall be responsible for assisting and guiding all sales and promotions to achieve the expected sales and gross profit of the company.
2. Publicity supervisor: responsible for the company's plans and implementation of various external and internal publicity and advertising work and exhibition activities.
3. Decoration supervisor: responsible for the decoration of the shop Windows and promotional venues inside and outside the mall, making signs and POP.
4. Special activity: according to the company's promotion strategy, organization, planning and implementation of various special activities.
2. The time and theme of promotion
In January. New Year's day orientation, new Spring Festival, Spring Festival gift exhibition, old and new events, wedding supplies, gifts exhibition, year-end bonus discount shopping, travel goods exhibition.
February: annual goods sales, valentine's day activities, yuanxiao festival, happy winter holiday, winter fake computer products exhibition, school of goods exhibition, toy goods display, home appliance product display and sale.
March: spring clothing exhibition, Spring Festival barbecue commodity exhibition, spring game supplies show, seasonal merchandise clearance sale, women's day women's day, women's festival.
April: qingming festival, the entry into the food festival, cosmetics trade fair, gift exhibition.
May: labor day (5/1) activity, summer clothing listing, cool summer home appliances festival, mother's day merchandise sales and activities, Dragon Boat Festival merchandise sales and activities.
In June. Children's day (6/1), clothing, toys, food supplements, exhibition, exhibition and activities, test test equipment sales, drinks, merchandising, summer garments festival festival, skin sunscreen products exhibition, tropical fruits.
July: happy department's fake fun competition, merchandise exhibition, summer holiday self-service travel goods show, father's day gift display, COOL in July ice cream joint promotion, summer computer sales promotion.
August: end of summer clothing, price of goods and products.
September: Mid-Autumn festival gift fair, teachers' day, old and old gift fair, autumn collection, summer goods.
Joint hot October: sports clothing, supplies, food court, hairy crabs promotions, autumn autumn fruit gift show, the National Day travel products exhibition, climbing a mountain during the double ninth festival commodity exhibition, winter household goods exhibition, exhibition of cashmere products.
November: winter clothing show, hotpot festival, skincare promotion, barbecue festival.
December: warm protection against cold supplies, winter orders to make up the hot pot festival, Christmas gifts and ornaments, annual Spring Festival goods exhibition.
How to plan the promotion of shopping center, department store and supermarket
(1) theme activities: the main purpose of the theme activities is to promote the image and atmosphere of the whole store, or to improve the short-term sales of certain products.
(2) public welfare activities: public welfare activities are generally involved in community building or other activities in the community where the shopping mall is located. This activity is generally non-profit, but can enhance the affinity of the mall and maintain a good social image among the community residents.
Iv. How to successfully plan the commercial promotion activities in shopping center and department stores
1. New products hit the shelves
2. Timed special sales
3. Delivery of gifts
4. Complimentary packaging
5. Quantity packaging
6. Lucky draw
7. Point card or point exchange
8. Rebates and coupons
9. Product display and sales
10. Replace old ones with old ones
11. Internal sales competition
5. Seize the time market, shopping center for promotional activities, planning for first, the most important is publicity and promotion
The basic purpose of promotion is to improve the performance, establish the price image of the mall, consolidate the loyalty of the old customers to the mall, develop new customers, and increase the market share. There are usually several effective media outlets.
1, TV
Advantages: direct, rapid, wide range, dynamic screen and color clear.
Disadvantages: the advertising time is time-consuming, the customer can choose the TV more, the probability of being watched by the customer is low.
Advertising costs are high, frequency is less and time is short. TV advertisement has certain time difference, except prime time period, other time effect is poor.
Note: regional promotions are not suitable for national advertising, but try to advertise in local stations. If it's not a big event, you don't have to advertise on TV.
2. Broadcasting station
Advantage: radio is not limited by location, and the rate of advertisement arrival is high. Advertising costs are low. It is easy to change the content of the advertisement, only to change the recording. Make clear theme and easy to master. Radio stations are mostly regional and can be promoted based on the actual situation of local customers.
Cons: radio commercials are relatively less likely to be listened to. There is no image to pass the packaging or appearance of the product to the customer. There are regional needs for large activities.
Note: know the target of the program and find the appropriate customer group advertisement. Use different regional functions of the station to make different promotions.
3, newspapers,
Advantage: the packaging layout can be adjusted, according to the advertising expense budget to select the type and layout of the newspaper. Advertisement content, design change easy, mobile big, newspaper popularity rate is high and newspaper advertisement is more economical, the expression of the word, description flexibility has enough space.
Disadvantages: the paper is poor in paper, and the color layout is poor, affecting the quality and image of the company. If do not arrange the good layout, it is difficult to arouse the newspaper person's attention, the advertisement effect is poor.
Note: the content or subject matter of the newspaper advertisement must be carefully selected to attract customers to the store. The draft of a newspaper must be carefully read.
4, magazines,
Magazine advertising has a long term, and advertising continues to work well. The classification of magazines and readership is also clear. In addition to advertising the company's image, the general store is not suitable for advertising in magazines.
5. Outdoor advertising
Advantage: the font is obvious, the pattern is simple and bright. Can install neon lamp or shoot lamp, increase night advertisement effect.
The disadvantages of the programme 3 activity plan of department store promotion activity: it is to the typhoon, the rainstorm needs to be overhauled, and the maintenance fee increases later.
Note: the quality of the board is good, and the expected number of years should be considered in advance.
6. Traffic car advertising
The fixed time appears, the contact rate is very high for some people. The station crowd is concentrated, the advertisement effect is good. We can use the car seat cover, light box and car body to advertise. The traffic car advertisement has certain effect, but must pay attention to the font to be larger, and more than the opening or mass promotion activity, small activity does not need to do this advertisement.
7, clip newspaper
Advantages: the information can be effectively passed to the company, which can be searched according to the target business circle for the purpose of mastering the business circle customers. You can choose a newspaper that is newspaper, depending on the nature of the newspaper.
Disadvantages: most of the time is late at night and must be supervised. The object, age layer and client layer are more complex, and the special promotion activity should be considered in advance.
8. DirectMail
Advantages: the theme is clear, the DM content is printed fine, the commodity is rich and can be seen high, can cooperate with the coupon, etc.
Disadvantages: current DM flooding, customers may not browse or receive and throw away.
Six, shopping center, department store, supermarket how to plan suppliers' promotional activities
1. Purchase the DM product item 2 weeks in advance.
The purchase should be in contact with the supplier two weeks ago, and the price and quantity of the DM products will be negotiated in order to determine the input of DM products and make price changes.
2. The planning department will take photos of the DM products after the purchasing personnel determines the DM products.
If the DM product is a new product, then the purchaser will notify the supplier to bring the samples to take photos and add the price column to the production process. If it is a special item, it needs to have a clear sign, and finally, the first draft of the current issue of DM.
3. After the initial draft is completed, the purchasing personnel should carefully check the first draft of DM. If there are any changes or differences, the first draft should be corrected quickly. Finally, the first draft should be finalized and the plan will be printed.
4. When DM finishes the color printing, it will be delivered to consumers by post or distribution. The floor staff should go to the electronic brain to pick up the express list and memorize the DM products.
5. The following principles should be followed when the floor personnel make the plan of the terminal frame according to the DM list:
A. the similar principles of commodities;
B. Overall planning principles;
C. Principle of maximum sales.
6. The floor personnel shall verify the order and delivery of DM products and check whether the order quantity is sufficient. If the quantity of goods is young, it can temporarily put a few items into a display; If you have a lot of goods, you can return it.
POP card: POP card refers to the advertisement for promotion of sales, also known as the time of sale. Advertisements, signs, guides, etc. that provide information about goods and services in the store can be called POP advertisements. POP card is the product name, price and the advertisement paper that is hanging off the shelf. It has a strong visual effect and can stimulate consumption to buy desire.
7. Replace the end rack: time of DM from 18:00 to 22:00 PM the day before, and the replacement steps are as follows:
A, first remove the frame display by DM items of the previous period, added to the shelves, the row of plump, excess product box installed, on the stock area, fill in the name, quantity, so that the replenishment of inventory;
B, clean empty end frame, and timely new DM goods will drag empty end frame before, now can not affect the field sales, blocking channels, merchandise display should shoulder high, display to keep the area surrounding the health and keep clear of empty paper and other sundry;
C. The display of all new DM products should be completed by 22:00 before the day before the express.
D, remove the DM express product POP card and price tag.
E, replacement of new DM products and POP CARDS and price tags.
8. On the effective day of the new DM, the floor staff will check the computer price of the new DM products in accordance with the DM leaflet and the POP card. If there is any mistake, make the computer correction immediately.
9. In order to facilitate the consultation of consumers and speed up the receiving rate, the customer service staff and cashiers should remember the new DM products, and the floor personnel shall check whether the price of the DM commodity is resumed at the original price.
10. Sales of new DM products.
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